Compro oro ...
There are expressions that speak for themselves, as "bluntly" that is to give value to what is said, or "worth your weight in gold" ... all use our values, the values of jewelry to give importance to their own or their conversations.
Everyone, everyone ... except those who belong to this sector. We are unable to appreciate or not appreciate what we have. Or at least a sector that has come out with the sole intention of speculation. I mean many of those who are engaged in buying gold.
Is there more negative expression to tell a client that wants to sell their jewelry, phrases like "the stones are worthless"? What unintelligent, how unprofessional and what low vision have to protect what feeds "jewelry".
Would not it be smarter to say something like "In our current circumstances, we can only assess him gold, the stones in our business have used market, but they are valuable, keep them and make another gem to her daughter, granddaughter, or keep them for when they can value "? Any optimistic phrase is better than pessimistic.
It should be teaching in the sector must become true if we want to see psychologists agonizing business. And the truth that we are all aware right now that there is very little training and professionalism.
Recall that our industry has ever convey feelings that are captured by all the senses, sight, hearing, taste, touch, smell ... When you have to talk to communicate languages commensurate to the times we live. These are difficult times, I would say rather different.
Keep in mind that the market is willing to consume everything that is willing to pay. We have to be nimble and seek new answers to new challenges, keep competitiveness.
Today our professional foul "agility". We need to have the true size to compete. Today there is a rapid change in consumer behavior.
The raw material needed in the new millennium is information, always be recalled. I think the main problem is in the human factor. We have to stop thinking about what my product needs and have to think about what the consumer wants.
The role of a jewel does not take value above, but take satisfaction, tranquility, comfort ... The value of a gem is measured not only in financial terms but is the added value of the design provided, work dump her affection put on sale. And the jewel you have to give value to the sale and resale.
The consumer must receive the full product information. The certificate of a diamond does not tell us the value of a stone, but its composition and it is worth the price you entered. The jewel is a dream and the retailer must know reveal.
Some projects are now settled in our markets, such as CIRCA, understand and apply this philosophy. Priced a gem as it should price yourself, not by its weight in gold decisively. They do it for their workmanship, time and circumstances in which it was created, brand value of the stones ... For its "everything."
And so does that gem CIRCA have a second life in the hands of a few seconds hands who can appreciate in its entirety and complexity. In CIRCA leaders are also for sale, not just shopping. And are leaders in the consumer understands that any management or transaction that is made with a jewel is an act of glamor, because that's the essence of it.