Duplex with the professional group has a 'tailored suit'

Pedro Perez directs Duplex Group, the largest publishing group in Spain specializing in the jeweler-watchmaker. His publications have contributed and contribute to promote and publicize the actors of the jewelery and watch manufacture. Many Spanish companies around the world who have trusted and trust Duplex Group to plan their landing in other markets and vice versa.

Duplex and publications group spent many years supporting jeweler-watchmaker sector and fostering their mobility and entry into new markets. Specifically, how does this support materializes?
Since our inception in the early eighties, Duplex Group and its publications were created to raise awareness and promote jewelery and watches in the Spanish and European retail sector, while fomentábamos commercial transactions around the world. I dare say that then I was a pioneer in the implementation of what is now called trade missions, and that time had not yet named as such, since we organized meetings between foreign buyers in Barcelona and Spanish manufacturers, and vice versa, supporting the commercial entry of companies from other countries to the Spanish market. So we open ourselves to the world, both physical presence and with the help of our media. Attended and we attend fairs and trade missions around the world with the aim of raising awareness of the current industry at any level.

And what role do now also publications of your group?
Are indispensable tools and supplies, modern and updated to current requirements. As an example, our new website (www.grupoduplex.com), which proves it. I can say that without knowing the group specialized Duplex and headers, it is virtually impossible to keep up in the sector.

In addition to publishing, Do you offer other services?
As I advance, our work is not confined only to the promotion of companies in our publications. Given the special characteristics of our group generated a number of synergies including mailings to the point of sale (massive or selective), mission planning and business meetings, ... The professional who uses Duplex Group has a "bespoke suit" for the revitalization of its sales and achieving objectives.

Given the significant changes brought about by globalization, what tools now believed to empower the sector jeweler and watchmaker in the world?
Our industry has forgotten technologies, especially at the time of sale. It is said that the ways to reach the sales channel no longer apply. The physical movements are expensive and we must use modern methods to communicate, inform and sell: websites, etc.., Etc. It's not about selling a business, but to get that business is our partner or partner to reach the final consumer.

You are known in the industry for its indestructible optimism. What message is transmitted in these times of general economic difficulties?
Convey a message of calm and tranquility, which is not the same as stopping. Is the time of analysis, reflection and draw conclusions. It's time to look ahead and avoid mistakes of the past, to forget any past was better. Today, this has come, and only those who get on the train will arrive at the goal edge.